Maanvira Botanics Rewards Program Policy

Program Name Suggestions

•       MaanRewards – simple and brand-aligned.
•       MaanShakti Club – evokes strength (“Shakti”) and tradition.
•       Maanvira Botanics Club – straightforward brand club.
•       Veda Points – nods to Ayurvedic heritage.
•       Botanic Bliss Rewards – highlights natural theme.

Objectives

•       Increase Customer Retention: Encourage repeat purchases (Bain & Co. found a 5% retention uplift can boost revenue 25%). Loyal customers also spend more per order (loyalty programs can raise average order quantity ~319%).
•       Boost Sales and AOV: Rewarding customers creates incentives to spend more and more often.
•       Grow First-Party Data: Require customer registration, collecting email/phone for marketing (with opt-in), which enriches the database for future marketing.
•       Encourage Engagement: Offer points for referrals, social shares, newsletter signup, etc., to increase brand awareness.
•       Differentiate the Brand: A structured loyalty program (with tiers and perks) aligns Maanvira Botanics with larger competitors, making the shopping experience more rewarding and building brand affinity.

Scope and Eligibility

•       Who’s Eligible: Any individual customer (India-based, age 18+) who makes a purchase on maanvirabotanics.com and registers for the program. Parents/guardians must consent for minors. (Per India’s DPDP Act, processing children’s data under 18 requires verified parental consent.) Only customers with valid registration (unique email/phone) can accumulate points. One account per person.
•       Geography: All customers in India. (Overseas purchases or redemptions are excluded; program is limited to Indian e-commerce operations.)
•       Age: 18+ (or with guardian consent) to enroll and earn points.
•       Exclusions: Maanvira employees and their immediate family are excluded from earning/redeeming points. Points will not be awarded on certain items (e.g. gift card purchases, taxes/shipping, returned or canceled orders). Fraudulent or manipulated activities (e.g. fake referrals, coupon abuse) will lead to points forfeiture and possible account suspension.

Enrollment Process

1.     Account Creation: Customers create an account on the site (name, email, phone). A clear notice and opt-in for the rewards program must be presented during checkout or in account registration (per DPDP rules). The notice must explain data use (e.g. email for marketing) and link to the Privacy Policy. Consent must be unbundled (no pre-ticked boxes).
2.     Automatic Sign-Up: By default, any new registered customer is enrolled in the rewards program with the base tier. (No purchase is needed to join; however, points are only earned on purchases.)
3.     Welcome Bonus: Upon signup or first order confirmation, award an instant bonus (e.g. 300 points as a welcome gift). This encourages immediate engagement. Notify the customer via a “Welcome” email (see templates below).

Point-Earning Rules

•       Base Earning Rate: Customers earn 1 point per ₹1 spent on eligible purchases (excluding taxes, shipping, cash on delivery fees) in the standard (Bronze) tier. This simple 1:1 rate matches programs like Nykaa’s Privé, making it easy to understand. For example, a ₹1,000 purchase yields 1,000 points. Citations: Nykaa Prive awards 1 point per ₹1 spent for all tiers.
•       Tiered Earning: Higher tiers may earn faster rates (see “Tiers and Benefits” below and table). For example, a Silver tier might earn 1.25 points per ₹1, Gold 1.5 points/₹1, rewarding top customers.
•       Sign-Up Bonus: New members receive a one-time bonus (e.g. 300 points) upon creating an account. This is clearly communicated in the confirmation email.
•       Birthday Bonus: In the member’s birthday month, award double points on purchases (or a fixed point bonus) and/or a small free gift with purchase, to add a personal touch (as practiced by Nykaa and Sephora). Conditions (like purchase needed to get the gift) should be specified.
•       Referral Bonus: Members get points for referring friends. For example, when a friend uses the customer’s referral link and makes a first purchase (e.g. ₹500+), the referrer earns a bonus (e.g. 500 points) and the friend also gets a signup bonus or coupon. (This incentivizes viral growth.)
•       Engagement Bonuses: Reward non-purchase actions: e.g. 50 points for following our Instagram/Facebook, 50 points for newsletter signup. Nirvana Botanics (competitor) suggests points for socials and newsletter. These small awards encourage engagement.
•       Promotional Multipliers: On special occasions (sales, holidays) or limited-time events, offer multiplier points (e.g. double points days) or bonus points on select products/categories. Clearly announce any such promotions in advance.
•       Returns & Cancellations: If a purchase is returned or canceled, revoke any points earned from that order. Likewise, if points from a purchase have already been redeemed (e.g. customer used 500 points for a discount) and then returns, adjust the customer’s point balance accordingly.

Redemption Rules

•       Point Value: Each point has a monetary value (e.g. 1 point = ₹0.10) or parity (1 point = ₹1) as defined by the program. For example, if 100 points = ₹10 discount, then 1 point = ₹0.10. (Alternatively, tie to product discounts; this policy assumes 1 point = ₹0.10 for illustration.)
•       Redemption Threshold: A minimum balance is required to redeem. E.g., 500 points (worth ₹50) is the minimum for online redemption. This prevents tiny redemptions that hurt margins.
•       Partial Redemptions: Customers may choose to redeem part of their points balance. The system should allow applying any amount above the minimum (in multiples of say 50 points).
•       Stacking Discounts: Points-redemption coupons can generally be used with other promotions, unless noted. For transparency, the policy will state whether points codes stack with sale prices or coupons. (For example, Sephora explicitly allows points plus any sale/coupon.) To encourage usage, allow redemption on most products while excluding only certain clearance or gift card items.
•       Redemption Products: Points may be redeemed for store credit or discount coupons, free products, or gift cards. For example, a customer might trade 1,000 points for a ₹100 discount coupon, or 5,000 points for a ₹500 gift card. The exact conversion and items available will be updated in the Rewards dashboard.
•       No Cash Value: Points are not legal tender and cannot be exchanged for cash. They are strictly redeemable on maanvirabotanics.com (in India).
•       Redemption Expiry: If not used, redeemed coupons may have expiration (e.g. coupon expires 1 month after issue). Unused points remain in the account until they expire per the expiration policy below.
•       Notification: When a user redeems points, send an email or notification confirming the redemption and any discount code provided.

Points Expiration and Inactivity

•       Point Expiration: To encourage usage, points have a finite life. Unless used sooner, points expire 12 months after they are earned. (For example, a point earned on April 1, 2026, expires on March 31, 2027.) Similar programs often use a 6–12 month validity period; Sephora India uses 12 months. Points earned via short-term promotions may have shorter or longer expiration, which will be disclosed at the time (e.g. seasonal bonus points).
•       Account Inactivity: If a member’s account shows no activity (no purchases and no points redemptions) for 18 months, the account may be marked inactive and points may expire. This should be communicated in the Terms as a clause. Before final expiration, send reminders (e.g. at 1 month and 1 week before expiration) via email/SMS.
•       Reminder Communications: Notify members when points are near expiration (e.g. “You have 500 points expiring in 30 days – use them while you can!”). This is typically done by an automated email 1 month prior.

Tiers/Levels and Benefits

•       Bronze (Base): Spend ₹0+ per year. Benefits include base points earn (1pt/₹1) and entry into the program.
•       Silver (Mid Tier): Achieved at ₹5,000+ per year. Silver members earn a higher rate (e.g. 1.25× base points) and enjoy perks such as a birthday bonus coupon (e.g. ₹50 off), early access to new products, or exclusive sales invites.
•       Gold (Top Tier): Achieved at ₹10,000+ per year. Gold members earn 1.5× base points, plus premium benefits: free annual shipping, a free gift during birthday month, access to special members-only products, and higher referral bonuses.

•       Bronze: 1pt/₹1, birthday 2× points.
•       Silver: 1.25pt/₹1, birthday ₹50 coupon, 1 free shipping coupon/year.
•       Gold: 1.5pt/₹1, birthday ₹100 gift, 2 free shipping coupons/year, dedicated support line.

Fraud Prevention and Suspension

•       One Account Per Person: To prevent abuse, only one rewards account per customer (per email/phone). Duplicate or shared accounts may be merged or suspended.
•       Activity Monitoring: We will monitor for suspicious behavior (e.g. large point spikes, same address multiple accounts, excessive returns, referral loops). Known fraud (like coupon sharing or bots) will lead to point forfeiture.
•       Non-transferable: Points and rewards have no cash value and cannot be transferred or sold.
•       Suspension Rights: Maanvira Botanics reserves the right to freeze or terminate any account for violation of the rules (fraud, abuse, or unauthorized redemptions). Any earned points in violation of policy will be canceled. Members will be notified of such actions with an explanation.
•       Recovery of Losses: If fraud is detected after redemption, Maanvira may pursue legal remedy or deduct the monetary equivalent from the member (with notice).

Privacy, Data Use, and Consent

•       Personal Data Collection: We will collect basic personal data (name, email, phone, address) to enroll members and process rewards. Under India’s DPDP Act, members must give explicit consent for their data to be used in the program. During sign-up, a clear notice will explain the purposes (e.g. points tracking, marketing communications). Consent must be unbundled from other consents (no pre-checked boxes).
•       Use of Data: Customer data will be used only as specified: to administer the rewards program, analyze program performance, and send transactional/marketing communications with consent. We may send emails/SMS about points, promotions, or partner offers (if consented). Social profiles used for rewards (e.g. Instagram follows) will only be collected with consent.
•       Third-Party Sharing: Personal data will not be sold to third parties. We may share data with service providers (e.g. email sender, analytics, payment gateways) bound by confidentiality. Any such sharing will be disclosed in the Privacy Policy.
•       Opt-Out/Withdrawal: Members can opt-out of marketing communications at any time (unsubscribe link, or contact support). Withdrawing consent will not remove points already earned but will opt the member out of future offers. If a member leaves the program (see Dispute section), their points will be forfeited and their data will be deleted or anonymized as per DPDP rules.
•       Security: We will implement reasonable security to protect member data. Any breaches affecting personal data must be reported per DPDP Section 8(6). Large data fiduciaries (which may include Maanvira if thresholds are met) will appoint a DPO and follow all DPDP requirements.
•       Children: Members affirm they are 18+ (or have parental consent) when enrolling. If we discover a member under 18, their account will be subject to parental control or closure.

Tax, Legal, and Compliance (India)

•       GST and Tax: Points are treated as “discount vouchers” and have no GST at issuance. GST applies on the taxable value of the order before point discounts. When points are redeemed for a discount, GST is calculated on the net price. We will comply with GST rules for vouchers and rewards. (Loyalty points under GST are typically “actionable claims” and not taxed until redemption, but consult tax counsel for details.)
•       Consumer Law: This program adheres to India’s Consumer Protection and E-Commerce rules. All rewards terms are fair and non-misleading. For example, free gifts or discounts are clearly described, and any warranty/service promises follow product law.
•       Payment & RBI: Since points are non-monetary and not prepaid instruments, RBI PPI regulations do not apply. Gift cards purchased via points are subject to any applicable Indian law for gift cards (e.g. expiry caps).
•       Jurisdiction: This program and its terms are governed by Indian law. Disputes will be resolved under the jurisdiction of courts in India (e.g. Delhi courts), unless arbitration is mutually agreed.
•       No Guarantee: Points and rewards are discretionary benefits. We may modify or terminate the program at any time, but will give members at least 30 days’ notice for major changes. Existing points balances will still be honored for 6 months after any termination announcement.

Dispute Resolution and Contact Details

•       Questions/Disputes: For any questions about points, account issues, or disputes, members should first contact our support team at support@maanvirabotanics.com or call +91-XXX-XXXXXXX (Indian hours 9am–6pm). Provide details of your issue (order ID, account email, etc.). We aim to respond within 5 business days.
•       Escalation: If the matter is unresolved, customers may file a formal complaint via email or in writing to: Maanvira Botanics Pvt. Ltd. Attn: Customer Service/Rewards Team [Company Address, City, India]
•       Arbitration Clause: Any unresolved dispute will be subject to binding arbitration in [City, India] under the Arbitration and Conciliation Act. Alternatively, local consumer courts have jurisdiction for small claims.
•       Privacy Grievance: For privacy-related concerns, contact our DPO at dpo@maanvirabotanics.com (to be appointed).

Implementation Notes

•       E-commerce Platform: The rewards program can be implemented on Shopify (since Nirvana Botanics uses Shopify). Use a loyalty app (e.g. Smile.io, LoyaltyLion, or Rise.ai) that supports tiered points, referrals, and automated emails. Configure earning and redemption rules in the app dashboard.
•       Integration Points: Points should sync with the order management system. For Shopify, use webhooks or the loyalty app’s integration to grant points when orders are paid and confirmed. Revoke points on refunds. Ensure the app accounts for currency (₹) for international settings.
•       Website UI: Add a “Rewards” page (as a menu link) explaining basics (how to earn, redeem). On product and cart pages, show pop-ups or banners like “You’ll earn 100 points with this purchase!”. In the user account dashboard, show current points and tier status. Add calls-to-action: e.g. a banner “Join MaanRewards” on homepage.
•       Email/SMS Triggers:
•       On Sign-up: Send a welcome email with point balance and how to earn next.
•       On Purchase: After order confirmation, send points-earned notification (like “You earned X points! Your new balance is Y”).
•       On Tier Change: Notify member when they upgrade a tier (e.g. “Congrats, you’re now Gold!”) or when they are near the next tier.
•       Points Expiry: Warn 30 days before points expire (“N points will expire on DATE”).
•       Birthday Reminder: Send a birthday greeting email with any bonus reminder (“Happy Birthday! You have double points today…”).
•       Referral: When friend signs up via referral, notify both parties of earned bonus.
•       Redemption Confirmation: After using points, send details of discount given. Use Shopify Flow or CRM (e.g. Klaviyo) for automated sequences. For SMS, services like Twilio can send short SMS alerts (with opt-in).
•       Analytics and KPIs: Track program health and performance (see below). Integrate loyalty data with Google Analytics or a BI tool. Key KPIs: enrollment rate, active member %, points redemption rate, and sales lift.

Reporting KPIs

•       Enrollment Rate: New members per month. (Tracks how well we promote the program.)
•       One-and-Done Rate: % of members who sign up but never earn or redeem points. (High values indicate low initial value; address with better onboarding.)
•       Active Members: % of members who have earned or redeemed points in the past year. (Shows program stickiness; per Oracle, define “active” consistently.)
•       Redemption Participation: % of members who have redeemed at least once. (Indicates if rewards are attractive.)
•       Points Redemption Rate: (Total points redeemed) / (total points issued). (Gold standard for liability and engagement.)
•       Tier Distribution: % of members in each tier. (Shows accessibility; track shifts over time.)
•       Average Points Balance: Average balance per member. (Helps estimate future liabilities.)
•       Spend per Member: Compare average order value/frequency of members vs non-members (to gauge lift).
•       Sales Penetration: % of total sales from members. High penetration (e.g. ~80%) indicates a sticky program.
•       Referral Conversions: Number of new customers acquired via member referrals.
•       Email/SMS Engagement: Open and click rates for loyalty program campaigns.
•       Program ROI: Ultimately, measure incremental profit from members vs cost of rewards. Calculate ROI annually.

Tier Structure Comparison

Point-Earning Models Comparison

Sample Customer-Facing Terms (Concise)

•       How to Join: It’s free to join MaanRewards. Simply create an account on maanvirabotanics.com to start earning points.
•       Earning Points: Earn 1 point for every ₹1 you spend on eligible products (after discounts, before taxes/shipping). You can also earn bonus points for actions like referrals, social follows, and on your birthday.
•       Redeeming Points: 100 points = ₹10 off. Redeem points at checkout for discounts or gift cards once you reach 100 points. Points cannot be exchanged for cash.
•       Tier Levels: There are three tiers – Bronze, Silver, and Gold – based on annual spend. Higher tiers earn points faster and unlock extra perks (see Rewards page for details).
•       Expiry: Points expire 12 months after they are earned. Stay active to keep your points!
•       Exclusions: Points won’t be earned on returns, cancelled orders, or purchases of gift cards. Fraudulent activity voids points.
•       See Full Policy: Refer to the full Rewards Program Terms & Conditions for details on data use, taxes, and our legal disclaimers.

Full Rewards Program Terms & Policy

1.     Enrollment: By participating, customers agree to these terms. Membership is free, available to individuals 18+ in India who register on maanvirabotanics.com. (Parental consent required for minors.) Only one account per person/email. Company employees are not eligible.
2.     Earning Points: Points are earned on each eligible purchase as described above. Full points are awarded only after an order is confirmed (i.e. not returned). Points from bonuses (signup, referral, etc.) are credited after the qualifying action completes. Maanvira reserves the right to limit bonus points (e.g. one signup bonus per customer). Points have no cash value.
3.     Redeeming Points: Points can be redeemed online. A minimum of 100 points is required to redeem for a ₹10 coupon (or other listed rewards). Partial redemptions are allowed above the minimum. Redemption coupons/codes are valid only for the current member, at Maanvira’s site, and as long as they’re active (coupons expire 1 year after issuance). Points used for a redeemed reward are deducted from the balance; if an order is returned, points will be reinstated if the redemption is reversed.
4.     Tier Qualification: Tier status is determined by total net spending in the past 12 months (₹5,000 for Silver, ₹10,000 for Gold). Tier upgrades/downgrades happen automatically after the return period of qualifying orders ends. Members will be notified by email of any changes. Redeeming points does not affect tier status.
5.     Birthday Bonus: Members with a birthdate on file will earn double points on purchases during their birthday month, plus a free gift coupon if at Gold tier. (A purchase in that month is required for the free gift.)
6.     Point Expiration: Points expire 12 months after they are earned, unless otherwise noted in a promotion. Expired points are forfeited and cannot be reinstated.
7.     Inactivity: Accounts inactive for 18 months (no purchases or redemptions) may have all points voided. We will attempt to notify members before points are removed.
8.     Data Use: We collect personal data for rewards administration and marketing. By joining, members consent to receive program-related emails/SMS. Data will be handled per our Privacy Policy. Members can opt-out of marketing but may still receive transactional messages (points earned, etc.). We comply with India’s DPDP Act – clear notices and consent are provided at signup, and data rights can be exercised by contacting the DPO.
9.     Tax and Legal: Points earned are not taxable income for the customer. Any tax liability from rewards lies with Maanvira or its partners. Compliance with GST: no GST on points issuance; GST on net sale value after redemption. Members forfeit rights to redeem points for cash.
10. Modification/Termination: Maanvira may change or end the program at any time, with 30 days’ notice via email. In case of termination, members will have 6 months to redeem existing points. Unredeemed points become void after the notice period.
11. Fraud: Abuse of the program (fraud, gaming referrals, etc.) may lead to account suspension and forfeiture of points.
12. Governing Law: These terms are governed by Indian law. Disputes follow the Dispute Resolution section above.

UI Copy Snippets

•       Join Prompt: “Join MaanRewards today! Sign up for free and earn points on every purchase.”
•       Points Display (Product Page): “Buy this and earn X MaanPoints.”
•       Account Banner: “You’re Bronze member. Spend ₹X more to reach Silver and earn extra perks!”
•       Checkout Earn Message: “Congratulations! You’ve earned Y points on this order.”
•       Tier Celebration: “Level Up! You’re now a Silver member. Enjoy 1.25× points and new birthday perks.”
•       Points Balance: “You have 2,300 points (₹230 value).”

Sample Email Templates

•       Welcome Email (Upon Signup): Subject: Welcome to MaanRewards – You’ve earned 300 points! Body: Hi [Name], Thank you for joining MaanRewards, our new loyalty program! We’ve credited 300 bonus points to your account as a welcome gift. You can start earning more points right away – earn 1 point for every ₹1 you spend on Ayurvedic products. Redeem points for discounts or free gifts. Check your current balance and tier in your [Account Dashboard]. Happy shopping! – The Maanvira Botanics Team
•       Points Earned (After Purchase): Subject: You earned [X] points on your order! Body: Hi [Name], Great news! Your recent purchase (Order #1234) has earned you X MaanPoints. Your new balance is [new balance] points. Remember, you can redeem points for discounts (100 points = ₹10) on your next order. Points will expire one year after you earn them. Spend and save today! Thank you for shopping with us. – Maanvira Botanics Rewards Team
•       Points Expiration Alert: Subject: Reminder: [Y] points expiring soon! Body: Hi [Name], Just a reminder: [Y] of your MaanPoints will expire on [Date] if not used. That’s worth ₹[Y/10] off! Redeem them now on our site. Log in to your account to apply your points at checkout. Thanks for being a MaanRewards member!
•       Referral Notification: Subject: Your friend [FriendName] used your referral and you’ve earned 500 points! Body: Hi [Name], Your friend [FriendName] just made a purchase using your referral link. Thanks for spreading the word – we’ve added 500 points to your account! Use them to save on your next order. Share more to earn more points. Forward your referral link now!