Restraint is as much a part of formulation as selection. We avoid sulfates that strip more than they clean, synthetic fragrance overloads that mask rather than complement a botanical’s natural character, and filler ingredients added only to bulk out a label. If something doesn’t earn its place in the formula, it doesn’t make it into the bottle.
What we deliberately leave out
Restraint is as much a part of formulation as selection. We avoid sulfates that strip more than they clean, synthetic fragrance overloads that mask rather than complement a botanical’s natural character, and filler ingredients added only to bulk out a label.
Frequently asked questions
Are your formulas suitable for sensitive scalps? We formulate with a gentle, considered ingredient list, but we always recommend a patch test first if you know your scalp reacts easily to new products.
How do you decide when a formula is finished? When it does exactly what it promises, feels good to use repeatedly, and we would be genuinely comfortable explaining every ingredient in it.
